Grimmway Farms Launches I Love Baby Carrots™ Campaign Highlighting These Healthy, Tasty and Convenient Family Snacks

A BABY WITH SO MUCH TO LOVE!

BAKERSFIELD, CA, August 20, 2024: Grimmway Farms, a global leader in fresh produce, is
promoting the health and nutritional benefits of baby carrots in a nationwide campaign
targeting grocery retailers and shoppers. The I Love Baby Carrots campaign runs through
October and tells the multi-faceted story of baby carrots using social media, brand
ambassadors, and local and trade media channels.

“Grimmway has been known for our delicious baby carrots since we first introduced them to
the market nearly 30 years ago,” said Grimmway Farms Executive Vice President Eric Proffitt.
“As the market leader in healthy, fresh produce, this campaign is an opportunity for us to help
retailers tell the complete baby carrot story – from the inception of the category, to how they
are grown and processed, to the convenience and nutritional benefits they offer to kids and
families.”

Baby carrots have long been synonymous with eye health, but Proffitt noted there are several
other proven benefits of these crunchy and versatile snacks, including increased antioxidant
protection, reduced inflammation, and improved heart and skin health. In fact, research
findings presented at the 2024 annual meeting of the American Society of Nutrition found that
eating a single serving of baby carrots just three times a week can increase skin carotenoid
levels by more than 10 percent.

“Generations of families have long enjoyed the health benefits and convenience of baby
carrots, whether as lunchbox snacks, paired with dips, or incorporated into recipes,” Proffitt
noted. “We’re excited to share all the reasons why even more shoppers should fall in love with
them too.”

Shoppers are invited to follow #ILoveBabyCarrots on Instagram and tune into @grimmwayfarms
Wednesdays through October 9, 2024.